What is Commercial Photography?

Commercial photography covers a wide variety of subject matter, however is generally anything that is intended for business usage. This may cover anything from architectural images to food photography, or business portraits to aerial photography.

The end usages of photography are almost as varied as the subject matter. Websites, brochures, annual reports and advertising are just a few possible uses. Usages can extend however, into production of books, use in television programs or adverts, and even wallpaper or architectural design. View our extended post on the range of potential uses for commercial photography.

The Importance of Commercial Photography.

Providing a clear visual representation of a business or company is essential in the current market. The human brain is much more adept at absorbing visual information than written, or even verbal formats. Presenting your business visually will provide greater impact, especially when supported by quality design, copy and illustration.

Good photography is required to effectively promote or sell your business products, services, people, or ethos. This is where an experienced professional commercial photographer is vital.